Castore and BXR London announce multi-year partnership
Premium sportswear brand, Castore, sign a multi-year deal with the world’s first high-end boxing gym BXR London
Castore have announced their new multi-year partnership with BXR London, supplying all fitness trainers with their high-performance sportswear. The brand has also revealed that an exclusive retail collection will be available to purchase at both the Marylebone and Canary Wharf gyms.
BXR London’s launch back in 2017 made it the world’s first high-end boxing gym. Offering their members the same standard expected by professional athletes regardless of their ability, BXR share Castore’s winning mindset and drive to be the very best. With boxing at their heart, BXR London offer an unrivalled range of services, from boxing lessons to circuit training and nutritional advice. Not forgetting their elite team, made up of professional fighters, ex-champion boxers and highly respected coaches who work to provide an experience like no other.
With their performance-enhancing features, Castore’s premium products are perfect for boxing. Featuring lightweight breathable fabrics for keeping cool, sweat-wicking properties for staying dry and high stretch for easy movement, they’re designed to ensure nothing gets in your way so you can focus on your goals.
The Director of BXR, Alex Nicholl, spoke proudly of the collaboration: “BXR are incredibly excited to be partnering with Castore clothing – as a performance gym it’s a great collaboration for both brands to work together and for our team & trainers to be kitted out in the latest premium sportswear by Castore. We will also be co-branding the apparel offered at BXR which will exclusively be available to our members and clients.”
Meanwhile, Castore’s Director of Partnerships, Pascal Lafitte revealed the brand’s excitement to be working with the gym: "We are delighted to be partnering with BXR London. BXR's premium, forward-thinking gyms align perfectly with the Castore brand and vision. We have no doubt that BXR will become one of the most popular boutique gym brands across the capital over the coming years and look forward to joining them on the journey ahead."
The new partnership marks another exciting moment in both Castore and BXR London’s success.
About BXR London
With its flagship located in the heart of Marylebone, BXR London is the world’s first high-end boxing gym. BXR launched in January 2017 and spans 12,000 square foot across two floors with a full-size boxing ring by Ringcraft at its core. The BXR Clinic, powered by CHHP, provides the very latest in specialist sports and injury services from experts with experience in elite-level sports. BXR London launched Sweat by BXR in March 2017, its boutique pay-to-train concept which offers group training classes based on cardio, strength and conditioning, boxing skills and mobility.
About Sweat by BXR
Sweat by BXR is a set of state-of-the-art pay-to-train studios across London, offering boutique sized classes instructed by elite coaches to allow individuals to pursue the optimal workout. Developed in collaboration with elite coaches, osteopaths and physios to enable individuals to ‘train like athletes’, Sweat by BXR classes are centred on the main pillars of athletic training including Strength & Conditioning, Cardiovascular Exercise and Core Training and are suitable for all, regardless of their age and ability.